What's in a name?
Welcome to the Bac Yeast blog.
Instead of just posting to facebook - and then having the link lost to me as it fades its way down the posting abys. I have decided to put the ones that are important or interesting on here. This way I will always be able to find it for future reference. warning - a lot of plagiarism may or may not follow depending on the amount of time I have.
With that… I bring you – What’s in a name?
So, this is a combo post on the naming of craft beers. I read an interesting article a while back on “CRAFT BEER IS OFFICIALLY OUT OF NAMES” article found here: https://www.thrillist.com/drink/nation/craft-beer-funny-names. A good read.
As they stated… Unlike the supply of baby names, which is replenished whenever a celebrity couple names their kid after a direction or a piece of fruit, the number of beer names is finite. And it's not surprising -- with over 4,600 craft breweries in America each brewing a wide variety of beer, and a limited number of words to choose from, it's difficult to select a beer name that hasn't already been slapped on a label.
And as the picture states… A rose by any other name would smell as sweet. "A rose by any other name would smell as sweet" is a popular reference to William Shakespeare's play Romeo and Juliet, in which Juliet seems to argue that it does not matter that Romeo is from her rival's house of Montague, that is, that he is named "Montague."
A lot of craft beer is about coming up with creative names. We have a few for our homebrews as well – like our Isoamyl Acetate (banana flavor compound) Hefeweizen we call “there is always money in the banana stand”. The names may either hit or miss with people. I always liked palate wrecker by green flash – you know what you’re getting into. But, some are a complete miss and may have no meaning other than sounding cool… like making up a word entirely: ruination for example.
That is where this gets really cool. Researcher Janelle Shane wanted to make an AI beer name generator. So she fed a neural network a bunch of beer names from BeerAdvocate's database — the project was initiated by Gizmodo's Ryan Mandelbaum — and the AI came up with a bunch of names which mostly sound very odd, just like real craft beer names.
Some examples from the story include Indian Pale Ale names like Dang River, Toe Deal, Earth Pump, Heaven Cat, and Heart Compost, all of which (with possible exception of Toe Deal) I'd devour in a second. Strong Pale Ale and Amber Ale names the AI has conjured are even stranger, with highlights being Slambertangeriss, Brother Panty Tripel, The Vunker the Finger, Thrennt Rem Wine Barrel Aged Monkay Tripel, Gate Rooster, Rickin Organic Red Deaath, and River Smush Hoppy Amber Ale. In the stouts category, my favorites include Sir Coffee, Shock State, Single Horder, Avidberry and Pimperdiginistic The Blacksmith W/ Cherry Stout.
You can read more here: http://mashable.com/2017/08/04/ai-craft-beer-names/#TBq1xv_vdiqB
The link also has the contact where you can get a list of the generated names.